fashion – Page 13 – Dan Routh Photography

Fashion on the Street in Old Greensboro

Fashion apparel shot done on the street in Old Greensboro. Fresh model on a “fresh” day. Actually, it was downright cold. Keep smiling Skyler.

Hiking in the Rain

fashion

Just finished up a week of location photography for a couple of outdoor fashion apparel catalogs. The weather was pretty good for the first couple of days, but went south pretty fast on Thursday and Friday. We were on deadline, so we shot anyway. Note for location shoots. Always have a rain coat and pants, several umbrellas, plastic bags and clean dry cloths on hand at all times. You never know when you might need them.

Next up. Edit approximately 15,000 images.

Model Headshot

fashion

A model headshot out-take from a recent oudoor apparel catalog shoot.

Construction Worker

fashion, Work

We are in the middle of Fall catalog work, producing apparel catalogs for outdoor, casual, and workwear clients. Even though we are pushing the clothes, we try to keep things as natural and believable as we can.

More Fashion

fashion, Outdoors

Another image from this week’s outdoor apparel catalog shoot. Looks pretty warm considering we had a strong northeast wind blowing and it was in the low 40’s. Guess the models were lucky we weren’t shooting Speedos.

Fashion Catalog Photography

fashion, Outdoors

For the last couple of days I have been on location shooting an outdoor apparel fashion catalog. Moving from location to location quickly with minimal lighting, we have to be efficient to adhere to a production schedule and produce good images with interest and vitality. The solution is good models and a great crew.

Shifting Gears on Location

fashion

Sometimes flexibility is the key to getting a job done. Yesterday is good example for me. One day, one model, one client, and two different product lines, with two different looks and very different locations.

Loading Hay

fashion, Work

Catalog product photography with people can become visually boring if you are not extremely careful. Too many times you end up with models that look out of context or stiff. When directing models for still photography, I try to operate more like a video shoot. I try to come up with something for the talent to do, a simple scenario, and let them go through it at normal speed. More like acting than modeling. It seems to make them more comfortable and hopefully gives a more natural and realistic look.

On the Lake

fashion, Outdoors

Images from a recent outdoor apparel shoot.

As I work on this blog, viewers my realize that my photography is rather eclectic. I shoot a lot of different types of subjects with a lot of different styles. Part of this because of where I live and work. Being outside of the major advertising centers of New York, Chicago, LA, etc., I haven’t had the luxury of specializing in one particular type of photography. The client base out here is varied and I have had to adapt. The same goes with style. Different clients have required different styles. That’s not all bad, however. I’ve been able to experiment with different things, which fits my personality. My own interests are varied and I never get bored. It’s interesting to learn how to solve all sorts of creative problems. I’ve learned a lot over the years, and I continue to experiment and learn.

Blue Jeans

fashion

It has been my pleasure and good fortune to work within the denim industry for many years, primarily shooting for Wrangler. They are headquartered in Greensboro and have been a local fixture. In fact my studio and office is located in a renovated mill building where Wrangler blue jeans were originally made. I shoot a variety of things for them including onbody fashion and still-life product work.